The "Singular" campaign, an initiative that reflects our ability to create bridges between big names in architecture and prestigious brands
This campaign, in collaboration with Dell Anno, celebrates the genius of Álvaro Siza Vieira, whose principles of beauty and functionality are universally acclaimed. Using our global connections, we were able to create an extraordinary partnership between Álvaro Siza and Dell Anno, highlighting our ability to integrate world leaders in design and architecture in initiatives that transcend geographic and aesthetic borders. The result is a campaign of technical and visual precision of the highest quality, which not only pays homage, but also incorporates the values of timeless and functional architecture.
The campaign was meticulously planned to ensure that each element of the narrative contributed to Dell Anno's unique positioning in the high-end décor market. We chose the Iberê Camargo museum in Porto Alegre, Álvaro Siza's only project in Brazil, as the main setting, providing a dialogue between the building's unique architecture and Dell Anno's innovative design concepts. The "Singular" campaign is a demonstration of Augusto Custódio's commitment to excellence in design and architecture. Every choice, from location to integration of Dell Anno products, was made with the purpose of inspiring and raising our customers' expectations of what a space can and should be.
Global Connections and Local Expertise
Using our global connections, we were able to create an extraordinary partnership between Álvaro Siza and Dell Anno, highlighting our ability to integrate world leaders in design and architecture in initiatives that transcend geographic and aesthetic borders. The result is a campaign of technical and visual precision of the highest quality, which not only pays homage, but also incorporates the values of timeless and functional architecture.
Concept Integration
At the heart of the campaign, we set up a conceptual kitchen inside the Iberê Camargo Foundation, where every detail was designed to reflect Siza's architectural plurality. Form, light and nature were harmoniously integrated to highlight the essence of beauty in our visual narrative. This setting not only captures the essence of Siza's work, but also highlights the synergy between architecture and furniture, reinforcing the message that spaces are shaped as much by their aesthetics as their functionality.
U.S
125 W 25th St, New York, NY 10001
Portugal
Brazil