The creative office Augusto Custodio celebrates an important milestone in its trajectory with the production of the documentary " From The Ground Up ", made in partnership with the Gallery platform . This documentary work, one of the office's first, stood out for its innovation and sensitivity in translating TETRO Arquitetura 's creative processes , and opened new paths for the maturation of the office's cinematic language.
Creative Challenges and Unprecedented Dynamics
"From The Ground Up" presented unique challenges, requiring an innovative approach to capture the essence of the projects by Carlos Maia, Débora Mendes and Igor Macedo, of TETRO Arquitetura. The office, based in Belo Horizonte and operating globally, is known for its integration with nature, use of natural materials and exploration of empty spaces – elements that were translated in an authentic and impactful way in the documentary.
The Vision of Augusto Custodio
Augusto Custodio, founder of the office and director of the project, shared his perspective on the work: "Being chosen as director of 'From The Ground Up' was an immense honor. Our objective was to translate the essence of TETRO Arquitetura, an iconic office that I admire deeply. Each TETRO project carries a unique soul, and our challenge was to capture this uniqueness through a visual language that respects and exalts its philosophy and practice."
Impact and Global Recognition
The documentary was widely reported by national and international media outlets, consolidating itself as a critical and public success. The launch event, held in Belo Horizonte, had a packed preview, marking a memorable moment in the office's history.
Expansion in the Brazilian Market
The success of "From The Ground Up" also significantly influenced the office's perception of the Brazilian market, highlighting its potential for large-scale productions. This project was one of the main factors in the decision to host the second season of the Architects series in Brazil, reinforcing the firm's commitment to exploring the country's architectural riches.
The production of "From The Ground Up" not only consolidated the Augusto Custodio office's ability to produce high-quality documentary works, but also highlighted its attentive and sensitive eye for the human element in architecture, translating the soul of each project with precision and art.
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