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Global Brands, Local Messages: The Augusto Custodio Strategy


In the competitive global market, the difference lies in how your brand is perceived across borders. At the Augusto Custodio office , we are experts in transforming this perception into reality, consolidating the international positioning of brands and enhancing their internationalization process.



Our difference? A striking and strategic language, developed to perform in any market. We know that each culture has its nuances and particularities, which is why we work to create messages that resonate on a global level, but also connect in a unique way with each local audience.





A clear example of this approach is the video presentation of the Dell Anno store in New York City. With this project, we had the challenge of not only presenting the brand to the demanding New York market, but also highlighting its sophistication and innovation, characteristics that are Dell Anno's DNA.





From the choice of soundtrack to the visual details, each element was carefully thought out to reflect the brand's identity and attract the attention of a diverse and demanding audience. The result is a video that not only showcases a store, but tells a story of elegance and design, aligning perfectly with Dell Anno's global vision.




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